CONSUMER BEHAVIOUR RESEARCH..

Boots have several make up brands which they launched within the company. No7 is their deluxe make up range which originally began as skin care products in the 20's, but has evolved into an extensive array of quality cosmetics. Recently No7 have re branded, concentrating on ensuring the range meets the needs of the consumer.

The cosmetic industry is very competitive and No7 have listened to their consumers by re launching a new slicker, stylish and luxurious variety of products. They have identified a common issue which occurs when women purchase make-up; trying to match a foundation with your skin tone is a very tedious task. They have listened to their market and understood what they want from a product- it's revolutionary, innovative and contemporary.

No7 and Lisa Eldridge have spent three years researching, they asked around 2000 different women across the UK to find out about developing a foundation that works. Lisa Eldridge is a top make-up artist and now Global Creative Director for No7 at Boots, she focused her time working and reconstructing the existing range and updated the key brands messages. After two years of continuous hard work, the new range has been launched.

Lisa Eldridge Boots No7 Consultancy

WATT'S UP?!

After re-vamping my cosmetic bag I decided that I need to take more care with my make up products and begin to invest in some high quality pieces. I am sucker for sticking to certain brands that suit me well and not experimenting. However, I have promised myself that every month from now on I plan to indulge in a new fresh piece. This months buy is Benefits new Watt's Up Highlighter cream stick.

The product- notice the soft tones

I have been searching for a while for a highlighter which is versatile enough to suit my everyday regime, but also to be used into the evening or for a night out. Primarily I wanted something which is simple to apply- I tried to steer away from a liquid  (as I am pretty bad with blending evenly) , so when I discovered benefit's new product I was delighted. The champagne tones compliment my ivory skin tone, but adapts well with tanned/golden skin (as I tend to get a tad 'fake tan' happy sometimes).  The soft focus highlighter is so easy to apply because its basically just a stick that smooths over the areas where you want a luminous glow- usually below the brow, on the tip of the nose and above the cheek bones.- there is also a soft sponge blender to make sure it is evenly distributed on the skin. The great thing is that it is really durable, unlike other highlighters I have used, it stays all day!

Watt's Up retails at £24.50 for 9.4g, but it's totally worth it to achieve that dewy, healthy glow! Check out Benefit Cosmetics site to read more reviews on the product or to make a cheeky purchase... You won't regret it!!

 Wearing Watt's Up