CONSUMER BEHAVIOUR RESEARCH..

Boots have several make up brands which they launched within the company. No7 is their deluxe make up range which originally began as skin care products in the 20's, but has evolved into an extensive array of quality cosmetics. Recently No7 have re branded, concentrating on ensuring the range meets the needs of the consumer.

The cosmetic industry is very competitive and No7 have listened to their consumers by re launching a new slicker, stylish and luxurious variety of products. They have identified a common issue which occurs when women purchase make-up; trying to match a foundation with your skin tone is a very tedious task. They have listened to their market and understood what they want from a product- it's revolutionary, innovative and contemporary.

No7 and Lisa Eldridge have spent three years researching, they asked around 2000 different women across the UK to find out about developing a foundation that works. Lisa Eldridge is a top make-up artist and now Global Creative Director for No7 at Boots, she focused her time working and reconstructing the existing range and updated the key brands messages. After two years of continuous hard work, the new range has been launched.

Lisa Eldridge Boots No7 Consultancy