Round Up- First two weeks at Commotion

So the next part of my placement journey continues into the world of Media Managers as a PR executive, but I quickly learnt my role would consist more of account managing. The company I am going to be working with to complete my placement is Commotion Communications which is the PR segment of Media Managers- a fully integrated marketing communications agency. The team I'm working with is relatively small; which is different to what I am used to but definitely creates a sense of intimacy and contributes to me feeling like a valued team member. My manager, Sharon has seventeen years of PR experience and worked as PR and marketing manager at Champneys Spa Resorts, she then decided to set up her own consultancy using her wealth of knowledge to secure new brands remaining under the beauty,spa and luxury travel umbrella.

My first week was spent mirroring the shifts my new team member who I would be job-sharing, this was an integral part of my integration because it helped me learn the ways which Sandra worked and pick up the role quickly and efficiently. During the first couple of days I came to grips with the main business practices, brands and the role. The main responsibilities of the role include; account management of the brands, liaising with journalists, promoting brands through various channels, writing/drafting press releases, providing and proof reading content, generating innovate angles for brand promotion and general administrative tasks.

Commotion Communications currently work with eight brands and Sharon actively looks for new opportunities, with the most recent pitch being Lumie Clear, a light therapy acne treatment owned by Lumie lights. Most of the brands we work with have links with beauty/organic beauty market and luxury travel, I quickly learnt for me to be successful in the role I would need to familiarise myself with the brands ethics and publications/ journalists. I spent a few evenings fundamentally learning the basics- journalists and magazines which would be appropriate for our brand portfolio. The days soon flew by and my first week was drawing to an end- it has involved lots of learning and understanding (for me) a new area of marketing communications which until now not understood the importance. I'm really keen to see what the next few weeks has in-store and ways which I can possibly work on one of the brands for my report- I've already got a few ideas!! Watch this space.

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